Every reindeer is an individual. Our herd includes working reindeer, females with calves, young reindeer and older animals, all with different needs, temperaments and rhythms. For the reindeer that work with guests, working days include regular breaks and rest days, and their condition, appetite and recovery are followed closely. Training happens at each reindeer’s own pace.
We Love Reindeer is our way of describing this relationship with the animals. It means knowing them, recognising their individual needs and sharing that knowledge with our guests. The same care and attention guide how we work with our people and the nature around us.
Janne, our CEO, reindeer owner and reindeer herder, brings this thinking together:
“Reindeer come first in the decisions we make. You have to know the animals — how they behave, how they eat, how they recover and what each individual needs. That knowledge also gives us something valuable to share with our guests.
I believe tourism can support reindeer herding, local work and life in Rovaniemi when it is done with care and respect for the animals, the people and the nature around us.”
This approach is shared across Santa Claus Reindeer in Santa Claus Village, Taava Reindeer Farm, Mrs Santa Claus’ Christmas Cottage and Kotahovi.