When are you visiting Rovaniemi?

Calling All Media Creators & Influencers: Collaborate with Santa Claus Reindeer in the Heart of Lapland!

Are you a storyteller, travel influencer, family vlogger, content creator or media creator looking to bring a touch of magic to your audience?

Do you dream of snow-covered forests, rustic & vivid summer forests, colourful autumns or majestic reindeer, and the real-life spirit of Christmas?

Santa Claus Reindeer, located right at Santa Claus Village in Rovaniemi, Finnish Lapland, is opening up exciting collaboration opportunities for creators and media partners who want to experience and share the wonder of the Arctic Circle with the world all-year-round.

Meet Mrs. Santa Claus: A Heartwarming Experience

Why Feature Mrs. Santa Claus?

  • Story-Driven Content: Visitors relish a warm chat with Mrs. Santa Claus, enjoy gingerbread treats, and engage with Santa Claus’s cheerful elves—perfect for emotional, storytelling-rich media pieces.

  • Season-Spanning Charm: Open daily during winter and on selected dates in other seasons, the Cottage captures the enduring spirit of Christmas year-round.

  • Local Engagement: A visit here showcases Lapland traditions, traditional crafts, and cozy Finnish culture, in a setting just steps from Rovaniemi’s Arctic Circle and reindeer encounters.

Partnership Opportunities

  • Editorial & Film Features: Showcase the unique cultural offering in lifestyle travel pieces, branded storytelling, and public television features.

  • Creative Collaborations: Influence-led content—vlogs, reels, & blogs capturing the magic and traditions of Lapland’s holiday spirit.

  • Storytelling Themes: Emphasize themes of warmth, tradition, sustainability, and artisan craftsmanship rooted in Lapland heritage.

Solo traveler in Santa Claus Reindeer fence during summer

Explore Midnight Sun and Northern Lights

Northern Lights – A Dancing Arctic Sky

Lapland’s winter nights come alive with the Northern Lights (Aurora Borealis), visible from late August through early April—peaking around the equinoxes in autumn and spring. In Rovaniemi, you can catch up to 200 auroral displays per year, making it one of Europe’s most dependable aurora destinations

Join our Northern Lights Reindeer Safari for an immersive experience: glide through snowy forests in a traditional reindeer-drawn sleigh, wrapped in reindeer hides and warm blankets. With minimal light pollution and skilled guides helping you spot the aurora, you’ll be in prime position to witness the sky’s colorful spectacle—greens, violets, pinks, and more

After the ride, gather around a crackling fire and enjoy Finnish treats like Karelian pies and hot berry juice, accompanied by stories and folklore under the arctic night sky

Midnight Sun – Endless Light, Endless Days

During summer, Rovaniemi celebrates the Midnight Sun, when the sun remains above the horizon for 24 hours a day between early June and early July. This magical period transforms the region into a vibrant, illuminated wonderland that never sleeps.

Experience the midnight sun from real insights into reindeer herding trips under the ever-present sunset, nature hikes bathed in dusky golden hues, and traditions followed by a refreshing dip—all at times when others would be preparing for bed in darker climes.

Send Your Collaboration Application

Your Main Contact Here

 

Salla Tauriainen

Sales & Marketing Manager

salla(at)santaclausreindeer.fi

Bernadett Diószegi

Sales Assistant

info(at)santaclausreindeer.fi

Why Collaborate With Santa Claus Reindeer?

Because we offer more than magic — we offer mastery in storytelling, right at the top of the world.

Santa Claus Reindeer is located in the heart of Santa Claus Village, Rovaniemi, the official hometown of Santa Claus on the Arctic Circle. Our surroundings — snow-dusted forests, hushed winter landscapes, and a sky that dances with the Northern Lights — provide a backdrop unlike anywhere else on Earth. It’s the kind of place that brings content to life, naturally.

But it’s not just about the visuals.

With years of experience hosting international media teams, vloggers, social media creators, and production crews, we understand what it takes to make a successful collaboration:

  • We know the rhythms of natural light and how to capture the golden hour even in polar twilight.

  • We’re familiar with timelines, formats, and technical requirements — from drone shots and storyboards to content rights and clearances.

  • We’ve worked with media outlets from around the world and know how to craft an experience that fits your audience and your platform.

Whether you’re filming a cinematic reel, a family-friendly travel vlog, or a magical Christmas documentary — we’ll help you make it unforgettable.

You bring your creativity.
We’ll bring the reindeer, the snow, and the sparkle.

Here you can apply

12 + 9 =

Types of Collaborations We Are Looking For

Influencer Partnerships

We’re looking to collaborate with influencers across different niches — whether you’re a family-focused creator, a holiday lover, or someone with a unique seasonal audience.

  • Product Reviews: Share your genuine experience with our magical offerings in a fun, festive way.

  • Holiday Gift Guides: Include us in your curated gift lists to help reach new audiences during the holiday season.

  • Giveaways & Contests: Partner with us on interactive campaigns that spark excitement and boost engagement.

MEDIA COLLABORATIONS

We welcome partnerships with media outlets that share our festive spirit — from lifestyle magazines and podcasts to holiday TV and radio.

  • Sponsored Content: Collaborate on blogs, articles, or videos that highlight our holiday experience.

  • Press & Features: Work with us to pitch stories and press releases that capture seasonal interest.

  • TV & Radio: Explore opportunities for festive features and interviews that bring Santa Claus’s Reindeer to life.

SOCIAL MEDIA CAMPAIGNS

We’re excited to team up with creators, brands, and platforms for fun, festive campaigns that capture the spirit of Santa Claus Reindeer.

  • Hashtag Campaigns: Boost visibility with user-generated content and holiday hashtags.

  • Instagram Collaborations: Create engaging, shareable video and photo content.

  • Polls & Quizzes: Spark interaction with seasonal polls, quizzes, and challenges.

Principles for Media & Production Collaborations

To ensure rewarding, transparent, and brand-aligned collaborations with media representatives, content creators, production teams, and influencers, we follow these guiding principles:

1. Strategic Alignment & Partner Fit

We carefully select media partners whose values, visual style, and audience demographics align with our brand identity and offerings. Whether the content focuses on Arctic nature, Finnish traditions, reindeer experiences, or seasonal phenomena, story angles must authentically reflect our mission and Arn-ethical commitments.

2. Clear Objectives & Mutual Expectations

Every partnership begins with establishing shared goals—whether raising awareness in key markets like South Korea and France, boosting bookings, or showcasing sustainability. We agree on KPIs, deliverables, timelines, and approval workflows early in the process.

3. Creative Freedom – with Brand Guidance

While we provide key messages, brand guidelines, and legal framing, we trust creators to shape content in their own voice. Authentic, story-driven storytelling—photos, blogs, videos, or reels—resonates best with audiences.

4. Transparent Terms & Fair Compensation

All collaborations operate under transparent agreements regarding compensation, rights usage (e.g. cross-posting, reuse), required disclosures (e.g. “#sponsored”), and any affiliate or commission terms. We treat all partnerships with professionalism and mutual respect.

Mrs Santa Claus in Summer outdoors
Taava, the reindeer calf

5. Immersive Experiences & Access

We invite media to experience real moments—such as reindeer rides, Northern Lights safaris, or behind‑the‑scenes storytelling at Taava Reindeer Farm—so content reflects authentic Finnish Lapland life. Exclusive access enhances uniqueness and depth.

6. Sustainability & Local Responsibility

Reflecting our commitment to ethical tourism, we expect content to responsibly portray wildlife, cultural heritage, and local communities. Influencers are encouraged to highlight sustainable travel practices and respect the arctic environment.

7. Measurable Impact & Reporting

We set specific campaign metrics in advance (e.g. impressions, engagement, site traffic, bookings) and conduct post-campaign evaluations. Partner feedback and performance data are used to optimize future collaborations.

8. Cultivating Long-Term Partnerships

We prefer building long-term relationships with creators whose audience and content style match ours. Repeat collaborations foster deeper trust, stronger storytelling, and sustained visibility

What’s in It for You?

Partnering with Santa Claus Reindeer isn’t just another gig — it’s an opportunity to immerse yourself in a storybook setting that your audience will fall in love with.

Here’s what you’ll get:

Unforgettable Content Opportunities

Create stunning, one-of-a-kind content in a breathtaking Arctic environment:

  • Capture magical reindeer sleigh rides in snowy forests

  • Interview local guides and reindeer herders with authentic Lappish roots

  • Shoot sunrise and sunset over the frozen landscape

  • Experience cozy fireside moments in traditional Lappish settings

Seasonal Spotlight & Brand Features

As a collaborator, your content may be featured on:

  • Our official website or blog

  • Instagram, Facebook feeds and stories

  • Seasonal campaigns and holiday promos

We love celebrating the creators who help bring our story to life.

Authentic Partnership & Support

From the moment you reach out, we’re here to support you:

  • We’ll help you plan and customize your visit

  • Offer guidance on storytelling angles and local traditions

  • Provide introductions to our staff, reindeer, and the one-and-only Santa Claus

We’re collaborators, not just hosts — and we want you to succeed.

Hosted & Discounted Visits

Depending on your reach, audience engagement, and concept, we may offer:

  • Free or discounted experiences

We tailor each partnership to match your style and audience — because no two creators are the same.

Long-Term Growth & Exposure

We’re looking for ongoing partnerships with creators who:

  • Reflect kindness, joy, and natural storytelling

  • Share our passion for culture, nature, and Christmas magic

  • Want to come back — in summer or winter!

There’s potential to become a brand ambassador, return annually, and grow your exposure with our growing international audience.

Filming & Drone Regulations in Rovaniemi

Filming in Public and Private Spaces
Filming and photography for editorial use are generally permitted in Rovaniemi’s public spaces and during public events without the need for a permit. However, any shooting within private properties, commercial venues, or during ticketed events requires prior authorization. If such permissions are needed, please indicate this clearly when filling out Visit Rovaniemi’s Media Application.

Drone Operations
Finland follows EU-wide drone regulations, with detailed guidelines available via the Finnish Transport and Communications Agency, Traficom.
In the Rovaniemi region—including areas like Santa Claus Village—drone flights are strictly controlled. An official clearance from Rovaniemi Airport’s air traffic control (EFRO) is mandatory before flying a drone in these zones.