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Introducing Taava Reindeer Farm: A New Way to Experience Reindeer Life in Lapland

Lapland is known around the world for its reindeer traditions. Yet as interest in the region continues to grow, so does the desire for experiences that go beyond brief encounters and surface impressions.

In response to this shift, Santa Claus Reindeer has introduced Taava Reindeer Farm — a new reindeer farm designed for visitors seeking a deeper, calmer, and more immersive way to experience reindeer life in Lapland.

What Is Taava Reindeer Farm?

Taava Reindeer Farm is a newly introduced reindeer farm experience located outside Santa Claus Village in Rovaniemi. Created as a natural extension of Santa Claus Reindeer’s long-standing work with reindeer, Taava represents a move toward depth, time, and presence.

Unlike short introductory encounters, Taava is designed as a place where visitors can spend time learning, observing, and engaging with reindeer life in a quieter, more considered setting.

International Sales Office

Santa Claus Reindeer

Taava Reindeer Farm welcomes guests year-round to experience an authentic, close-up connection with reindeer, northern nature and the deep-rooted traditions of Lapland. No matter the season – whether blanketed in snow or touched by Midnight Sun – every visit offers a window into a way of life shaped by animals, nature and people.

Story of Taava Reindeer Farm

The farm takes its name from Taava, the very first female reindeer raised by the Körkkö family. Taava was no ordinary reindeer she was known for her independence, determination and unique character. More than a reindeer, she became part of the family’s reindeer herding story, remembered for the spark she brought to their lives.

But the name Taava carries meaning far beyond the barnyard. In Finnish mythology and folklore, Taava refers to a spirit-like being, often connected with nature, the seasons and the unseen energies of the forest. These mythical Taavas are said to be quiet guardians of the land—symbols of harmony between humans and nature, rooted in the rhythms of rural life and ancient belief.

Even in Santa Claus Village, the legacy of Taava has reached the hearts of storytellers. Mrs. Santa Claus, the First Lady of Christmas, often shares tales of this remarkable reindeer and in her stories, Taava stands out as a creature of wisdom and strength – a symbol of courage and character that continues to inspire both children and grown-ups alike.

To this day, there will always be a reindeer named Taava at the farm. She is a living link between reindeer herding, traditions and the timeless magic of storytelling.

Taava Reindeer Farm is owned by young reindeer herder Janne Körkkö.

Where Is Taava Reindeer Farm Located?

Taava Reindeer Farm is situated a short drive from Santa Claus Village, surrounded by forest and open land typical of the Lapland landscape. Its location away from high-traffic visitor areas allows the farm to operate at a slower pace, shaped by nature rather than schedules.

The setting is an essential part of the experience — creating space for both reindeer and visitors to move without hurry.

What Makes Taava Reindeer Farm Different?

Taava was created with a clear intention: to offer an in-depth reindeer experience for travellers who value quality over speed.

Key characteristics of Taava include:

  • small to large group sizes

  • longer time spent on site

  • nature-led experiences shaped by weather and season

  • a calm atmosphere free from crowds

Rather than following a fixed itinerary, each visit unfolds according to the rhythm of the day and the needs of the reindeer.

Experiences and Activities at Taava Reindeer Farm

A Strong Focus on Reindeer Welfare

Reindeer welfare is central to Taava Reindeer Farm.

Work periods are carefully managed, rest is prioritised, and experiences are adjusted or paused when conditions require it. The reindeer are not rushed or asked to perform, and their well-being guides all operational decisions.

This approach reflects Santa Claus Reindeer’s long-term commitment to ethical, animal-first practices — now expressed through a more immersive format.

Who Is Taava Reindeer Farm Designed For?

Taava Reindeer Farm is designed for travellers who:

  • seek meaningful, in-depth experiences

  • prefer calm environments over busy attractions

  • value ethical tourism and animal welfare

  • enjoy spending time outdoors in natural conditions

  • are willing to slow down and engage fully

This includes families, couples, and independent travellers from around the world who are looking for more than a brief introduction to reindeer life.

Do you Have Any Questions?

Please, feel free to reach out to the International Sales Office!

Available from Monday – Friday 8.00 AM – 16.00 PM EST

How Taava Fits Within Santa Claus Reindeer

Taava Reindeer Farm complements Santa Claus Reindeer’s experiences at Santa Claus Village. While the Village offers a short, symbolic introduction suitable for visitors with limited time, Taava provides an opportunity to go further — for those who choose to do so.

Together, the two experiences form a coherent journey: from first encounter to deeper understanding.

A New Chapter for Reindeer Experiences in Lapland

Taava Reindeer Farm represents a new chapter in how reindeer experiences can be offered in Lapland — one that values time, care, and authenticity over scale.

For travellers seeking a quieter, more immersive connection to reindeer life, Taava offers a place to slow down and engage with the landscape, the animals, and the traditions that shape life in the Arctic.